The average spend on bottle of wine in the UK is about £4.47 of which Vat and duty now accounts for £2.55 or 57%!
The remaining £1.92 has to cover marketing, advertising, packaging, shipping, storage and the retailer’s profit. So the actual wine in a typical £5.00 bottle is probably worth less a pound.
Spend £4.47 on a bottle at a French vineyard and the total tax amounts to just 1.5p. There are no retailer margins, marketing or international shipping costs, so the wine in your bottle could be worth as much as TEN times the equivalent UK value.
No wonder ex-pats living in France reckon their wine is so much better than the equivalent back in the UK
Retailers in the UK often add even bigger mark-ups on quality wines or those perceived to have a higher value. Restaurants typically apply up to 200% mark up or even as much as 600% for prestige wines. In other words, a bottle costing £5 in France could sell for £20 or more in UK.
Buying your wine direct from the vineyard in France gives you much more for your money and far better value. It brings highly acclaimed wines well within the reach of the discerning buyer who is on a budget, or who resents paying high taxes and margins.
» CLICK HERE to join winedrive.com and buy your wine direct from fine French vineyards